Join Our Business of Strategic Storytelling (B.O.S.S.) Live Virtual Workshop
Dates: November 14-16, 2024
Times: 8 am – 1 pm Pacific
Location: Zoom
Just $799 (Regularly $1499) for three days of hands-on assistance.
Strategic Storytelling is the key to selling any brand, business, or product. It also relays your qualifications and trustworthiness to grantors, investors, and financial institutions.
Discover how to B.O.S.S. Up your brand or business during this 3-Day B.O.S.S. Workshop where you’ll leave with deliverables:
- a winning bio
- engaging personal narrative
- selling brand story
- compelling product or service story
- convincing audience/customer story
- Target audience/customer story that will illustrate the benefits of working with you and speak to your ideal audience
Craft a Story that Will Grab Your Audience’s Attention
As a business owner, your first product and first marketing asset should be your story.
What Your Story Does:
- Helps bring awareness to your brand
- Attract your target audience and ideal customers to your business
- Aides you in securing grants, funding, contracts, and other opportunities
- Can skyrocket your growth and catapult your ability to scale
But not just your story…your well-told, memorable story. We’ll equip you with the tools to make your stories both!
The problem: many well-qualified and highly talented entrepreneurs and business owners don’t know how to craft a compelling story that exemplifies their qualities, capabilities, and expertise. Stories that are authentic and transparent; emotionally connecting who they are and their brand and business to their target audience.
Walk Away Empowered to Make an Impact
This workshop is a must if you plan on achieving or even surpassing your 2024 business goals. The team of writing and editing professionals, as well as storytelling experts, at Path To Publishing and Path To Connections will be available each day, helping you craft stories so that after attending this three-day workshop you’ll walk away with a solid story foundation – to continue building upon – by creating a:
- Selling bio, sharing your experience and expertise
- Engaging personal narrative that highlights events along your journey that adds credibility to who you are and what you do
- Memorable brand/business story that gets to the heart of your business so that it connects to the heart of your ideal/target audience
- Impactful service/product story that shows why your customers need you and the services and/or products you offer
- Target audience/customer story that will illustrate the benefits of working with you and speak to your ideal audience
Testimonials
“Whether you’re meeting face-to-face with a new prospect or submitting a competitive bid proposal, buyers want to know exactly how you’re uniquely qualified to provide your products or services, how you differ from competitors, and why you are the very best vendor to hire. In other words, they need to know your story, and your storytelling can make the difference between consistently landing new business and never winning a contract at all.
“Often, small business owners are very good at what they do but struggle to communicate their true value to people who can buy. As a result, they’re missing out on countless opportunities. If that’s a problem for you or someone you know, it can be fixed, which is why Path To Connections’ B.O.S.S., Business of Strategic Storytelling, workshop could be a game-changer for any business.
“My visionary friends Brandy M. Miller and Joylynn M. Ross will teach you how to craft authentic and engaging narratives that will resonate with your audience, attract ideal customers, and may even help when you’re seeking funding for your business. You’ll walk away with a toolkit of stories for your bio, personal narrative, brand/business, products, services, and more – all designed to make a lasting impact on your business.
“Joylynn and Brandy are writing, communication, and business development experts who will guide you through the B.O.S.S. process and provide personalized feedback during the work sessions. It’s important to note that I am not affiliated with their company and receive no compensation for sharing this event with you. I have simply enjoyed working with this dynamic team as they developed deeply inspiring programs carefully designed to help entrepreneurs and business owners like you break through common barriers to success. I stand in awe of the abundant skills, knowledge, passion, and FUN they bring to every project, not to mention their long and proven track record of helping other entrepreneurs and business owners succeed.
“If you’re ready to take your business to the next level, I encourage you to check out the B.O.S.S. Workshop. ” – Juana Hart, CEO of J-Hart Consulting in Las Vegas, NV
About Your Instructors
Joylynn M. Ross, co-Founder of Path To Connections
Brandy M. Miller, co-Founder of Path To Connections
Joylynn M. Ross is a 27+ year literary industry professional and the CEO of Path To Publishing, Co-founder of Path To Connections, and President of PTP Press. As a national best-selling author, and award-winning author and publisher, storytelling has been embedded in her DNA since childhood. Joylynn has served on every corner of the publishing world and literary industry map. Joylynn’s professional journey includes everything from self-published and traditionally published author, to literary agent securing book deals with major and indie publishers, to working with and for major and indie publishers as an acquisitions editor, ghostwriter and freelance editor, to starting her own literary service provider firm and traditional publishing imprint.Through Path To Connections, Joylynn provides entrepreneur support and services. Joylynn is a subject matter expert to business owners and CEOs across the map. She has partnered with, connected to, and formed an amazing team of publishing, writing, and storytelling experts, and industry professionals who work with her to serve clients and share their expertise at the highest level possible.
Brandy M. Miller is a 33-year veteran of the communications industry. As a business communications consultant, she uses her skills to help bridge the communication gaps that keep people from connecting. The ability to connect to and form solid relationships with other people is the key to success in every area of life as well as to improving mental health outcomes. She provides her clients with clear, succinct, universal strategies that work no matter what environment they find themselves facing.
Her passion: Connecting people together to accelerate their success and amplify their impact.
Her vision: Creating a happier, healthier, and more connected world where everyone is valued and equipped with the tools, training, and investments needed to maximize their potential.
Her values: Love, Compassion, Understanding, Wisdom, Forgiveness
Her priorities: Faith, Family, Friends, Service to Others, Fun
Why Work With Path To Connections to Build Authentic Stories Versus Using AI?
AI might be able to capture your voice, but it can’t capture your heart. And the heart of your story is what connects you to the heart of your clients. Google’s recently published article on AI content generation suggests that using it without understanding the underlying principles of what makes content effective and appealing to readers could negatively impact your rankings. So, even if you plan to take advantage of AI’s speed at generating content, it’s best to learn the foundations of what makes a story compelling to readers.
Your Investment in Strategically Crafted Business Stories: Only $799 for a limited time (Regularly $1499)
If you’ve ever attended a SCORE event (in-person or webinar) or worked with a SCORE mentor, be sure to use the SCORE discount code at registration checkout to receive $100 off your registration.
Not familiar with SCORE but you came to us through the Nevada Women’s Business Center event? Use HERStory instead.
If you are a fellow MBE certified through the Western Regional Minority Supplier Diversity Council, use discount code WRMSDC to receive your $100 off.
More Testimonials
Don’t Let Money Be the Reason You Didn’t Get the Help You Needed
If money is what’s stopping you, please reach out to brandy@pathtoconnections.com or call 702-827-6865. We can help.
Sponsor a Business Owner in Need
Sponsor a seat for just $799 and we’ll give a shout-out to your brand during the workshop. We’ll also facilitate a private connection with the business owner you supported. Email us at brandy@pathtoconnections.com with your brand name, logo, and picture and the email you used to purchase the ticket you sponsored.
Added Bonus: 365-Day Content Calendar Idea Generator Workbook!
You’ll also walk away with a bonus workbook giving you guidelines for how to break your story down into a year’s worth of evergreen online inbound marketing content. Which is an absolute blessing for those who struggle with creating social media content.
Your Investment Includes a Digital Workbook, aka Business Diary!
The cost of the workshop includes a digital workbook, aka business diary. This diary is where you will house your business stories.
Limited Spots Available. Register Now to Secure Yours!
Each workshop cohort is limited to only 6 attendees. Be sure to register now or join our waitlist by putting down your non-refundable $199 deposit to secure your seat at our next available workshop. We will schedule the next workshop once we have six people on the waitlist. Seats fill up fast, so get yours secured today.
And even while you wait, we’ll stay connected with communications that will best prepare you for your B.O.S.S. cohort.
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