We would like to share with you Path To Connections’ USP (Unique Selling Proposition) as well as why and how storytelling is a core part of our own story and our business.
Our umbrella company is End of the Rainbow Projects, Inc., incorporated December 2000. We have several branches of business (Path To Publishing and PTP Press); Path To Connections is only one of them. But each branch is cohesively connected to one tree. And at the root is the common denominator that connects the dots to the overall corporate vision and mission: our heart.
Along with our heart being our USP—and the core of the umbrella of leaves from which each branch of our business extends—so is storytelling. That is why whether we are working with authors, small business owners, private and public sectors, non-profits or what have you, getting to the heart of their story so that we can get to the heart of their business, service, and product is the key element in helping them get to the heart of their clients and customers.
Our team of live experts and professionals—not AI, because although AI may be able to capture your voice, it can’t capture your heart . . . not like we can—help you craft what should be your first product and your first marketing asset . . . your story!
And this is why every business’s USP should be their heart as well. No, it can’t be duplicated. But that’s what makes it a USP—a Unique Selling Proposition. 😉
The H.E.A.R.T. of Storytelling
Humanity
Rather than telling people what they should do, your story shows them what you chose to do when you faced a similar situation, and it allows them to decide for themselves what they want to do with that information.
Empathetic
When people see why you care and know you understand, it gives them a chance to empathize with you and that increases the likelihood they’ll open up and let you into the places and spaces where they need your help.
Authentic
When you share your story in an authentic manner, opening up to reveal the real you—warts, wrinkles, and all—it reassures them that you are a real person just like they are.
Relatable
Rather than being an authority who is above them, your story makes you more relatable and down-to-earth. You’re not superior to them, you’re right there in it with them.
Trustworthy
Your story shows that your advice is coming from a place of experience, so it’s more likely to be trusted and, therefore, implemented.
Path To Connections: Helping you connect to your H.E.A.R.T. so you can connect to your ideal audience
People don’t connect with logos and brands until they understand what those logos and brands stand for and mean. That’s why we emphasize storytelling: it’s the path to helping you connect to your H.E.A.R.T. so your ideal customers can connect to you. It breaks down the know, like, and trust barriers so you can attract them and win them over.