Join Our Business of Strategic Storytelling (B.O.S.S.) Live Virtual Workshop
Dates: January 16-18, 2025
Times: 8 am – 1 pm PST
Location: Zoom
Turn Marketing Nightmares into Happily-Ever-After Successes: Uncover the Business of Strategic Storytelling
Imagine standing up in front of twenty prospective investors. You’ve got 30 seconds to persuade them to listen to you. Your business is counting on you. Your employees and partners are counting on you. Your dreams hinge on what happens next.
Other business owners are watching you. You can feel the sweat dripping from your temple. Your mind races to find the right words to say. How do you get their attention? How do you explain your business in a way that makes you stand out?
You Don’t Even Get to Finish Pitching Before They’ve Dismissed You!
That’s what happened to Joylynn a few weeks before we formed Path To Connections. Thanks to the Business of Strategic Storytelling, that doesn’t happen to her anymore. We’ve turned her marketing nightmares into happily-ever-after successes that got her:
- Nominated for the National Chamber of Commerce Small Business Award
- Nominated for the Small Business Administration Microenterprise of the Year Award
- Invitations to speak on panels for the Small Business Development Center and to present before SCORE
- Taken to lunches with heads of businesses and banks as well as corporations
- Grants, funding, and other opportunities to grow her business
And we can help you, too. B.O.S.S. is where success starts!
Craft Attention-Grabbing, Audience-Defining Stories from the H.E.A.R.T.
The key to connecting with an audience is to appeal to the H.E.A.R.T. (humanity, empathy, authenticity, reliability, and trustworthiness) by sharing real stories about:
- you
- your business and how it got started
- the challenges you’ve faced
- the struggles you’ve undergone
- the triumphs you’ve experienced
- The lessons you’ve learned from those things
That’s what B.O.S.S. helps business owners do: connect to the heart of their business so they can connect to the hearts of their ideal audiences, grabbing their attention and winning their trust.
Get Deliverables, Not One-Size-Fits-All Templates
During our 3-day B.O.S.S. event, we don’t just teach you how to relay your qualifications and trustworthiness to grantors, investors, financial institutions, and educational institutions, we workshop together to help you build:
- a winning bio
- an engaging personal narrative
- a compelling product or service story
- a convincing audience or customer service
- a target audience or customer story that illustrates the benefits of working with you and speaking to your ideal audience
We intentionally keep our class sizes small – just six students in a cohort – in order to ensure we can give you the maximum amount of attention during our time together. The $1499 price allows us to ensure you get all the help you need to succeed, even if that means we spend a little more time with you once the workshop is done.
Story Power Your Brand
Your story is your first product and your first marketing asset as a business owner. It will make you memorable – if it’s well-told.
What your story does:
- Bring awareness to your brand
- Attract your target audience and lure your ideal customers to your brand
- Aide you in securing grants, funding, contracts, and other opportunities
- Skyrocket your growth and catapult your ability to scale
We’ll equip you with the right tools to make your stories unique and your brand memorable.
The problem: many well-qualified and highly talented entrepreneurs and business owners don’t know how to craft a compelling story that exemplifies their qualities, capabilities, and expertise. Stories that are authentic and transparent; emotionally connecting who they are and their brand and business to their target audience.
Walk Away Empowered to Make an Impact
This workshop is a must if you plan on achieving or even surpassing your 2025 business goals. Our team of writing and editing professionals at Path To Publishing and Path To Connections are storytelling experts who will be available each day, helping you craft stories so that after attending this three-day workshop you’ll walk away with a solid story foundation – to continue building upon – by creating a:
- Selling bio, sharing your experience and expertise
- Engaging personal narrative that highlights events along your journey that adds credibility to who you are and what you do
- Memorable brand/business story that gets to the heart of your business so that it connects to the heart of your ideal/target audience
- Impactful service/product story that shows why your customers need you and the services and/or products you offer
- Target audience/customer story that will illustrate the benefits of working with you and speak to your ideal audience
Testimonials
“Whether you’re meeting face-to-face with a new prospect or submitting a competitive bid proposal, buyers want to know exactly how you’re uniquely qualified to provide your products or services, how you differ from competitors, and why you are the very best vendor to hire. In other words, they need to know your story, and your storytelling can make the difference between consistently landing new business and never winning a contract at all.
“Often, small business owners are very good at what they do but struggle to communicate their true value to people who can buy. As a result, they’re missing out on countless opportunities. If that’s a problem for you or someone you know, it can be fixed, which is why Path To Connections’ B.O.S.S., Business of Strategic Storytelling, workshop could be a game-changer for any business.
“My visionary friends Brandy M. Miller and Joylynn M. Ross will teach you how to craft authentic and engaging narratives that will resonate with your audience, attract ideal customers, and may even help when you’re seeking funding for your business. You’ll walk away with a toolkit of stories for your bio, personal narrative, brand/business, products, services, and more – all designed to make a lasting impact on your business.
“Joylynn and Brandy are writing, communication, and business development experts who will guide you through the B.O.S.S. process and provide personalized feedback during the work sessions. It’s important to note that I am not affiliated with their company and receive no compensation for sharing this event with you. I have simply enjoyed working with this dynamic team as they developed deeply inspiring programs carefully designed to help entrepreneurs and business owners like you break through common barriers to success. I stand in awe of the abundant skills, knowledge, passion, and FUN they bring to every project, not to mention their long and proven track record of helping other entrepreneurs and business owners succeed.
“If you’re ready to take your business to the next level, I encourage you to check out the B.O.S.S. Workshop. ” – Juana Hart, CEO of J-Hart Consulting in Las Vegas, NV
Meet Your Instructors
Joylynn M. Ross, co-Founder of Path To Connections
Brandy M. Miller, co-Founder of Path To Connections
Joylynn M. Ross is a 27+ year literary industry professional and the CEO of Path To Publishing, Co-founder of Path To Connections, and President of PTP Press. As a national best-selling author, and award-winning author and publisher, storytelling has been embedded in her DNA since childhood. Joylynn has served on every corner of the publishing world and literary industry map. Joylynn’s professional journey includes everything from self-published and traditionally published author, to literary agent securing book deals with major and indie publishers, to working with and for major and indie publishers as an acquisitions editor, ghostwriter and freelance editor, to starting her own literary service provider firm and traditional publishing imprint.Through Path To Connections, Joylynn provides entrepreneur support and services. Joylynn is a subject matter expert to business owners and CEOs across the map. She has partnered with, connected to, and formed an amazing team of publishing, writing, and storytelling experts, and industry professionals who work with her to serve clients and share their expertise at the highest level possible.
Brandy M. Miller spent over three decades in the business communications industry, performing various functions and fulfilling a variety of roles, before stepping out on her own as an entrepreneur. She spent five years working directly with authors and writers to help them build their stories before founding 40 Day Writer LLC in March of 2018. An award-winning international speaker and author, she used her skills as a copywriter to serve well-funded Silicone Valley startups, increasing their return on ad spend by as much as 800%. She began working with Joylynn in 2019 as a freelance writing coach for Path To Publishing, and her talent for seeing the opportunity hidden in every problem Joylynn faced and then creating educational content that could be marketed and sold to the clients they served led Joylynn to name her Director of Program Development and Coordination, and then to the Board of Directors. She helped Joylynn form Path To Connections in response to the bias she faced as a publishing services provider and the two have worked together to help turn their problems into a profitable enterprise that benefits businesses and organizations of every size.
Why Work With Path To Connections to Build Authentic Stories Versus Using AI?
AI can capture your voice, but it can’t capture your heart. The heart of your story is what connects you to the heart of your clients. Google’s recently published article on AI content generation suggests that using it without understanding the underlying principles of what makes content effective and appealing to readers could negatively impact your rankings. So, even if you plan to take advantage of AI’s speed at generating content, it’s best to learn the foundations of what makes a story compelling to readers.
Your Investment in Strategically Crafted Business Stories: Only $799
If you’ve ever attended a SCORE event (in-person or webinar) or worked with a SCORE mentor, be sure to use the SCORE discount code at registration checkout to receive $100 off your registration.
Not familiar with SCORE but you came to us through the Nevada Women’s Business Center event? Use HERStory instead.
If you are a fellow MBE certified through the Western Regional Minority Supplier Development Council, use discount code WRMSDC to receive your $100 off.
Don’t Let Money Be the Reason You Didn’t Get the Help You Needed
If money is what’s stopping you, please reach out to brandy@pathtoconnections.com or call 702-827-6865. We can help.
Sponsor a Business Owner in Need
Sponsor a seat for just $799 and we’ll give a shout-out to your brand during the workshop. We’ll also facilitate a private connection with the business owner you supported. Email us at brandy@pathtoconnections.com with your brand name, logo, and picture and the email you used to purchase the ticket you sponsored. We’ll give you access to the B.O.S.S. App as well in thanks for your generosity.
Added Bonus: 365-Day Content Calendar Idea Generator Workbook!
You’ll also walk away with a bonus workbook giving you guidelines for how to break your story down into a year’s worth of evergreen online inbound marketing content. Which is an absolute blessing for those who struggle with creating social media content.
Your Investment Includes a Digital Workbook, aka Business Diary!
The cost of the workshop includes a digital workbook, aka business diary. This diary is where you will house your business stories.
Limited Spots Available. Register Now to Secure Yours!
Each workshop cohort is limited to only 6 attendees. Be sure to register now or join our waitlist by putting down your non-refundable $199 deposit to secure your seat at our next available workshop. We will schedule the next workshop once we have six people on the waitlist. Seats fill up fast, so get yours secured today.
And even while you wait, we’ll stay connected with communications that will best prepare you for your B.O.S.S. cohort.
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